So, once you have put all the work into making sure your property is as green and environmentally friendly as possible, you will want to market your property to the right people. To attract eco-conscious tenants, it’s crucial to effectively market your eco-friendly rentals. After all, you are looking to attract like-minded people to your property.
With the right landlord building insurance and marketing strategies, CIA Lanlords has the expertise you need to make your experience as a landlord a success. Contact us today for more information on 01788 818 670.
Table of Contents
How to market your eco-friendly rentals
You may have everything in order to let the perfectly economical property but have no idea where to begin. Allow us to help you out!
Target Audience
This may be the most crucial part of marketing your eco-friendly rental. Once you have decided who you want to target your property to, you will have a better idea of the type of wording you want to use.
Highlight Green Features
The next thing to do to effectively market your property is to emphasise the eco-friendly features and benefits of your rentals. Make sure to speak about every feature of your property that supports it being eco-friendly.
Use Green Keywords
Incorporate eco-friendly keywords like “energy-efficient,” “sustainable,” and “eco-conscious” in your property descriptions. Take time to put your descriptions together and really think about your target audience. Trust us, this works!
Financial Considerations
While making your rentals eco-friendly may require an initial investment, it’s essential to consider the potential financial benefits in the long run. Being environmentally friendly is the best thing for our world and your tenants will definitely benefit from it.
Rent Premium
You may be able to charge slightly higher rents for eco-friendly properties due to the cost savings tenants will enjoy over time. This is definitely something to consider.
Lower Vacancy Rates
Eco-friendly rentals may attract tenants more quickly and experience lower vacancy rates due to increased demand, which will help you save on fees.
Why Eco-Friendly Rentals Matter
Before we dive into the practical steps, let’s understand why eco-friendly rentals are a wise choice for landlords. Why is this initiative so important? Let’s take a look.
Cost Savings:
Something that every person on this planet loves to hear about, cost-saving. Eco-friendly features often lead to reduced utility bills for tenants, resulting in reduced bills all around. Owning a property that is eco-friendly can make your property more appealing, allowing you to charge competitive rent while still offering cost savings to tenants.
Future-Proofing Your Investment:
As environmental regulations become stricter, properties with eco-friendly features may enjoy higher resale values and be less susceptible to future regulatory changes.
As you may know, since 2021 it was stated that properties with an energy efficiency of below ‘E’ cannot be rented out. By 2028, however, there will be an expectation to improve your property’s EPC rating to ‘C’ for all tenants.
So, if you begin implementing eco-friendly strategies onto your property now, you are more likely to have a fruitful investment.
Attracting a Growing Tenant Base:
As awareness of environmental issues grows, so does the demand for sustainable living spaces. By offering eco-friendly rentals, you can tap into a market of environmentally conscious tenants, potentially increasing your property’s desirability and occupancy rates.
As a landlord, you have a unique opportunity to make a positive impact on the environment while also reaping financial benefits. By creating eco-friendly rentals, you can attract a growing tenant base, reduce operational costs, and potentially increase property value.
Moreover, contributing to a more sustainable future is a reward in itself, knowing that your properties are part of the solution to environmental challenges. It’s best to get ahead of the game now and be a part of the forward-thinking population of landlords. Plus, the planet benefits, too!
As part of owning properties, you may also be interested in landlord insurance. We have all of the information that you need at CIA Landlords! Call us to find out more.