The short answer · Estimate
About $8 million
That is the only current figure published for Natalie Nunn’s net worth, and it comes from one estimate site, Celebrity Net Worth, which last updated it on 10 September 2026 [2]. In November 2024 Blavity quoted the same site at around $1 million [3]. Her money comes from Baddies, the Zeus Network franchise she created, plus beauty products, music and touring [4][6][1]. She has never published her finances, so treat $8 million as an estimate.
Confidence: low. Both figures come from one site, the number rose from about $1 million to $8 million in under two years [3][2], and no pay, equity terms or sales figures have been published.
Natalie Nunn at a glance
Natalie Nunn is an American reality TV personality, executive producer and rapper, born in 1984, who first became known on Bad Girls Club in 2009 [1].
| Full name | Natalie Tynika Nunn [1] |
|---|---|
| Born | 26 December 1984, Concord, California, U.S. [1] |
| Age | 41 (October 2026) [1] |
| Nationality | American [1] |
| Occupation | Reality TV personality, executive producer, rapper [1] |
| Education | University of Southern California, on a soccer scholarship [1] |
| Known for | Bad Girls Club season 4 (2009), the line “I Run L.A.”, creating Baddies [1][4] |
| Network | Zeus Network, as creator and executive producer of Baddies since 2021 [4] |
| Spouse | Jacob Payne, married in 2012 [1] |
| Children | One daughter, born in April 2017 [1] |
How we estimate Natalie Nunn’s net worth
We estimate her net worth by tracing each published figure back to where it came from, and both published figures lead to the same estimate site. None of them is official.
| Source | What it says | Date |
|---|---|---|
| Celebrity Net Worth [2] | Net worth $8 million | Last updated 10 September 2026 |
| Blavity [3] | Around $1 million, credited to Celebrity Net Worth | 4 November 2024 |
Our method
One site, two numbers. Blavity names Celebrity Net Worth as the source of its “around $1 million” in November 2024 [3]. By 10 September 2026 Celebrity Net Worth showed $8 million [2]. These are one site’s old and new estimates, not two opinions. We use the current one and don’t widen it into a range, because no second independent estimate exists.
Why the figure rose. Celebrity Net Worth reports that Nunn has said she holds equity in her Zeus shows rather than only drawing a salary for appearing on them, and it cites about 90 million views for a single season of Baddies [2]. Neither the size of her stake nor any payment from it has been published, so the jump to $8 million can’t be checked against a filing or a reported deal.
What we left out. Other net worth figures for her circulate on copied pages and in search snippets. None of them traces to a named, checkable original, so those numbers are not used here.
Assets are not the total. The house price and closet valuation further down come from the same estimate site [2]. A purchase price is not equity: no mortgage or sale has been reported either way.
Costs. Producer fees, product sales and tour income are paid before tax, agents, staff and production costs. Revenue is not net worth.
We update this page when a new deal, sale or filing moves the range; the “updated” date changes only then. The same method is used for all our net worth estimates; read how we research.
Where Natalie Nunn’s money comes from
Natalie Nunn’s money comes from Baddies, the Zeus Network franchise she created and executive produces [4], plus beauty products, cannabis pre-rolls, music, touring and merchandise [6][1][7]. Before 2021 she earned as a cast member on other people’s shows, starting with Bad Girls Club in 2009 [1]. For none of these streams has a pay or sales figure been published. We apply the same checks to another reality TV career on our page on Georgia Toffolo’s net worth.
| Income stream | What is reported | Source |
|---|---|---|
| Baddies (creator, executive producer, cast) | Creator and executive producer since the 16 May 2021 premiere; nine seasons and 182 episodes by 2026, plus the spin-off Baddies Gone Wild. Celebrity Net Worth reports she holds equity in her shows rather than only a salary. No pay or equity terms published | [4][2] |
| Other producing credits | Executive producer of Bad Boys (premiered 20 March 2022) and Blueface and Chrisean: Crazy in Love. No fees published | [6][10] |
| Earlier reality TV | Bad Girls Club season 4 (2009) and its spin-offs to 2014; Marriage Boot Camp and Mother/Daughter Experiment (2015); Celebrity Big Brother UK (2018). No fees published | [1][5] |
| Beauty products | Natalie Nunn Cosmetics, about five years old in June 2023: lip glosses and Natalie Lashes, sold through retailers in Dubai, Nigeria, Miami and Los Angeles. No sales published | [6] |
| Other products | Baddie Blunts cannabis pre-rolls (2023); a tequila line, Baddie Baddie Shot O’ Clock; fitness products with her husband; a children’s hair-care line. No sales published | [6][2] |
| Music and touring | Singles “Baddie Bad” (August 2025) and “Doin What I Want”; EP Queen Baddie (August 2025) on Baddie Records; a Live Nation tour starting in January 2026, with a London show she says sold out in one day; Coachella 2026. No streaming or ticket income published | [1][2][9] |
| Merchandise and club tour | Baddies e-commerce merchandise and a global nightlife club tour, in her own words in January 2025 | [7] |
| Books | Turn Down for What (May 2013) and Straight Like That (2013). No sales published | [1][2] |
Baddies is the part that changed her finances. Before 2021 she was paid as talent; since then she has been the franchise’s creator and one of its executive producers [4]. In January 2025 she described branded merchandise, a new show filming in Brazil and a nightlife club tour as part of growing her Baddies business [7]. In January 2026 she said the show had “hundreds of millions” of views [9], but views are not revenue, and Zeus has published nothing on what she is paid.
The most concrete scale figure comes from South Africa. TimesLIVE reported in April 2025 that the Baddies Africa shoot would board more than 300 people [8]. That is a production cost for Zeus, not income for Nunn, and no budget was given.
Natalie Nunn’s shows and ventures, year by year
From 2009 to 2026 Nunn added a show, product or record almost every year, but only one of the twelve entries below comes with a published dollar figure, and that is a house price [1][2]. That gap is the main reason her net worth can only be estimated.
| Year | Show, venture or release | Figure published |
|---|---|---|
| 2009 | Bad Girls Club season 4 on Oxygen | Highest-rated premiere in Oxygen’s history at the time; no fee published [1] |
| 2013 | Autobiography Turn Down for What | No sales published [1] |
| 2018 | Celebrity Big Brother UK series 22 | First housemate evicted, on Day 9; no fee published [5] |
| About 2018 | Natalie Nunn Cosmetics and Natalie Lashes | No sales published; in retailers in Dubai, Nigeria, Miami and Los Angeles by 2023 [6] |
| 2021 | Creates Baddies on Zeus Network | No pay or equity terms published [4][2] |
| 2021 | Roseville, California home bought | $762,000 [2] |
| 2022 | Bad Boys spin-off as executive producer | None published [10] |
| 2023 | Baddie Blunts cannabis pre-rolls | None published [6] |
| 2024 | Featured on John Mackk’s “Pose For Me” | Reached the Billboard Hot 100; no income published [1][7] |
| 2025 | Baddies Africa shoot in South Africa | More than 300 people on the production; no budget published [8] |
| 2025 | Singles and the Queen Baddie EP | None published [1][2] |
| 2026 | Live Nation tour and Coachella | London show sold out in one day, in her words; no gross published [9][1] |
The order matters. Her first products came while she was still a guest on other networks’ shows [6][1]; the cannabis pre-rolls and the music followed once she ran her own franchise [6][1]. Because she is the creator and an executive producer, not only a cast member [4][10], the size of any equity she holds matters more to her net worth than a per-season fee would.
Our page on JoJo Siwa’s net worth applies the same source checks to another television personality whose estimate traces to a single site.
Earnings timeline
Her earnings grew in two stages: guest spots on other people’s reality shows from 2009, then her own Zeus franchise from 2021, with music added in 2025 [1][4].
| Year | What happened |
|---|---|
| 2004 | Plays five matches as a defender for the USC Trojans on a soccer scholarship [1]. |
| 2009 | Debuts on Bad Girls Club season 4, whose premiere was Oxygen’s highest-rated at the time [1]. |
| 2011 | Finishes second on Love Games: Bad Girls Need Love Too [1]. |
| 2012 | Marries Jacob Payne [1]. |
| 2013 | Publishes Turn Down for What in May and places fifth on Bad Girls All-Star Battle [1]. |
| 2018 | Enters Celebrity Big Brother UK on 16 August and is the first evicted, on Day 9 [5]. Her cosmetics line starts at about this time [6]. |
| 2021 | Baddies premieres on Zeus Network on 16 May [4]. She buys a home in Roseville, California for $762,000 in November [2]. |
| 2022 | The Bad Boys spin-off premieres on 20 March [10]. |
| 2023 | Sells Baddie Blunts pre-rolls, with her cosmetics in retailers in Dubai, Nigeria, Miami and Los Angeles [6]. |
| 2024 | “Pose For Me” with John Mackk reaches the Billboard Hot 100 [1][7]; Blavity quotes her net worth at around $1 million [3]. |
| 2025 | Baddies Africa films in South Africa [8]; she releases “Baddie Bad” in August [1] and the Queen Baddie EP [2]. In December she is still executive producer and cast member [11]. |
| 2026 | Starts a Live Nation tour [9] and performs at Coachella [1]. Celebrity Net Worth’s figure stands at $8 million on 10 September [2]. |
Property and assets reported
Her only reported assets with a price are a house in Roseville, California and a closet in her Los Angeles home, both valued by the same estimate site, Celebrity Net Worth [2].
| Asset | What is reported | Source |
|---|---|---|
| Roseville, California home | Bought in November 2021 for $762,000; about 3,500 square feet with five bedrooms and five bathrooms | [2] |
| Closet in her Los Angeles home | Custom closet valued at $500,000, holding more than 300 designer shoes and handbags valued at more than $2 million | [2] |
What could change the number
A published equity figure for Baddies, or a tour gross from her Live Nation dates, would change this estimate fastest [2][9].
Her income has also changed direction. Until 2021 it came from appearing on other networks’ shows [1]; since then she has run her own franchise [4] and, from 2025, released music [1]. If the equity Celebrity Net Worth describes is worth less than it assumes, the true figure could sit below $8 million. If the franchise keeps adding seasons, it could sit above it [2]. We don’t know yet, and we won’t guess.
Related estimates on this site: JoJo Siwa’s net worth, Georgia Toffolo’s net worth and Tommy Fury’s net worth.
Questions people ask
What is Natalie Nunn’s net worth?
About $8 million, according to Celebrity Net Worth, which last updated the figure on 10 September 2026 [2]. It is an estimate, not an official number.
How much is Natalie Nunn worth in 2026?
The 2026 figure is about $8 million [2]. In November 2024 the same site’s figure, as quoted by Blavity, was around $1 million [3].
How much does Natalie Nunn make a year?
Her yearly earnings have not been published [2][4]. Her Baddies pay or equity, product sales and tour income have not been reported either [2].
Is Natalie Nunn a millionaire?
On the only published estimate, yes: Celebrity Net Worth puts her at about $8 million [2]. It is an estimate, and in 2024 the same site’s figure was around $1 million [3].
Does Natalie Nunn own Baddies?
She created Baddies [4] and, according to Celebrity Net Worth, holds an equity stake in her Zeus shows whose size has not been published [2]. She is also one of the franchise’s executive producers [4].
How old is Natalie Nunn?
Natalie Nunn is 41 in October 2026: she was born on 26 December 1984 in Concord, California [1].
Who is Natalie Nunn’s husband?
Her husband is Jacob Payne, whom she married in 2012 [1]. They have one daughter, born in April 2017 [1].
Sources
- Wikipedia, “Natalie Nunn”, read 7 October 2026, en.wikipedia.org.
- Celebrity Net Worth, “Natalie Nunn Net Worth”, last updated 10 September 2026, read 7 October 2026, www.celebritynetworth.com.
- Kui Mwai, Blavity, “With ‘Baddies Midwest’ As The Latest In Long-Running Zeus Franchise, What’s Natalie Nunn’s Net Worth?”, 4 November 2024, blavity.com.
- Wikipedia, “Baddies (TV series)”, read 7 October 2026, en.wikipedia.org.
- Wikipedia, “Celebrity Big Brother (British TV series) series 22”, read 7 October 2026, en.wikipedia.org.
- Nhayah Goode, SHEEN Magazine, “A Conversation With Reality Icon Natalie Nunn”, 28 June 2023, www.sheenmagazine.com.
- Shawn Grant, The Source, “Reality TV Superstar & Rapper Natalie Nunn Talks About Her New Rap Album After Hanging With Cardi B & Other Rap Girlies in Miami”, 15 January 2025, thesource.com.
- Kgomotso Moganedi, TimesLIVE, “American baddy meets Mzansi’s baddy”, 12 April 2025, www.timeslive.co.za.
- Shamika Sanders, HelloBeautiful, “Natalie Nunn On Motherhood, Not Wearing Makeup & ‘Baddies'”, 6 January 2026, hellobeautiful.com.
- The Hype Magazine, “From ‘I Run L.A.’ to Baddies: How Natalie Nunn Built a Business”, 18 September 2026, www.thehypemagazine.com.
- Cedric Thornton, Black Enterprise, “‘Baddies’ Natalie Nunn Brags About Turning The Tables On Cam Newton During Podcast Interview”, 30 December 2025, www.blackenterprise.com.
