The short answer · Estimate
About $20 million
That is the only figure published for JoJo Siwa’s net worth, and every published version of it leads back to one estimate site, Celebrity Net Worth [2]. Finance Monthly repeated it in February 2025 [3]. Her money came from hair bows and licensed products, a Nickelodeon deal, touring, YouTube and TV [1][5]. Siwa has never published her finances, so treat $20 million as an estimate.
Confidence: low. Three sources give the same number, but they are not independent, and the big revenue figures (tour gross, yearly earnings) have not been published by a source that can be checked.
JoJo Siwa at a glance
JoJo Siwa is an American singer, dancer and TV personality, born in 2003, who first became known on Dance Moms.
| Full name | Joelle Joanie Siwa [1] |
|---|---|
| Born | 19 May 2003, Omaha, Nebraska, U.S. [1] |
| Age | 23 (October 2026) |
| Nationality | American [1] |
| Occupation | Singer, dancer, actress, media personality [1] |
| Years active | 2013 to present [1] |
| Known for | Dance Moms (2015-2016), the song “Boomerang”, her hair bows [1] |
| Record label | Columbia Records since 2024 [1][13] |
| Lists | TIME 100 (2020); Forbes 30 Under 30, Hollywood & Entertainment (2022) [7][9] |
How we estimate JoJo Siwa’s net worth
Her net worth is estimated by putting the published figures side by side and tracing each one back to where it came from. None of them is official.
| Source | What it says | Date |
|---|---|---|
| Celebrity Net Worth [2] | Net worth $20 million | Undated; the page covers events up to February 2025 |
| Finance Monthly [3] | Net worth estimated at $20 million | 7 February 2025 |
| Distractify [4] | $20 million, credited to Celebrity Net Worth | 16 November 2021 |
Our method
One number, one origin. Distractify names Celebrity Net Worth as its source [4], and Finance Monthly gives the same $20 million [3]. Three pages, one estimate. We don’t widen it into a range, because no published source gives a second figure.
What the bows are worth. TIME reported more than 35 million bows sold by August 2019 [5]. Celebrity Net Worth goes further: it repeats a claim of 40 million bows, which it calls unverified, and models about $8 million in after-tax earnings from them [2]. That is a model, not a reported payment, so we don’t add it on top.
What we left out. Bigger figures for her tour gross, her yearly earnings and her net worth circulate online, but only in search snippets or on copied pages. None of those numbers traces to a checkable Billboard or Forbes original, so none is used here.
Costs. Licensing deals, tour income and TV fees are paid before tax, agents and management, and touring has heavy production costs. Gross revenue is not net worth.
We update this page when a new deal, sale or filing moves the range; the “updated” date changes only then. The same method is used for all our net worth estimates; read how we research.
Where JoJo Siwa’s money comes from
JoJo Siwa’s money comes from licensed products, a Nickelodeon deal, touring, YouTube, music and TV. She started as a dancer on Dance Moms [1], then turned her look into products.
| Income stream | What is reported | Source |
|---|---|---|
| Hair bows and licensed products | Claire’s bow line from 2016; more than 35 million bows sold by August 2019; Claire’s sales rose up to 60% during her tours, per TIME. J.C. Penney accessories, decor and dolls (2018); a General Mills cereal (2021) | [1][5] |
| Nickelodeon | Overall talent deal signed in 2017, terms not disclosed. She executive produced and starred in The J Team (Paramount+, September 2021). By May 2024 she had parted ways with Nickelodeon | [1][5][11][13] |
| Touring | D.R.E.A.M. The Tour: 132 shows from May 2019 to March 2022. Wikipedia’s tracked gross is $3,782,156 from six venues only, not the full tour. Infinity Heart Tour in the UK and Europe from October 2025, no gross reported | [10][1] |
| YouTube and social media | About 2 million YouTube views a day (July 2019); nearly 12 million subscribers and 29 million TikTok followers by September 2020. No ad income published | [6][8] |
| Music | Columbia Records: “Karma” (April 2024) and the EP Guilty Pleasure (July 2024). No sales or streaming income published | [1][13] |
| Television | The Masked Singer (2020); runner-up on Dancing with the Stars (2021); judge on So You Think You Can Dance (2022); third on Celebrity Big Brother UK (2025). No fees published | [1][12] |
| Property | Tarzana, California home bought for $3.5 million in 2020 and sold for $4.1 million in February 2025 | [2][3] |
Bow sales were the largest part of her business that anyone measured. TIME described a business where the tour sold the products and the products sold the tour [5]. What is missing from every public source is a yearly earnings figure we could check, which is why the estimate stays loose.
JoJo Siwa’s deals and honours, year by year
From 2016 to 2025 Siwa added a new deal, product or honour almost every year, but only three of the eleven come with a published dollar figure. That gap is the main reason her net worth can only be estimated.
| Year | Deal, product or honour | Figure published |
|---|---|---|
| 2016 | Hair bow line with Claire’s | More than 35 million bows sold by August 2019 [1][5] |
| 2017 | Nickelodeon talent deal | Terms not disclosed [1][5] |
| 2018 | J.C. Penney accessories, decor and doll line | None published [1] |
| 2019 | D.R.E.A.M. The Tour begins (132 shows to March 2022) | $3,782,156 from six tracked venues only [10] |
| 2019 | TIME’s 25 Most Influential People on the Internet | About 2 million YouTube views a day [6] |
| 2020 | Tarzana home bought | $3.5 million [2] |
| 2020 | TIME 100, Artists | Nearly 12 million YouTube subscribers, 29 million TikTok followers [7][8] |
| 2021 | Strawberry Bop cereal; The J Team as executive producer | None published [1][11] |
| 2022 | Forbes 30 Under 30, Hollywood & Entertainment | No earnings figure on the profile [9] |
| 2024 | Columbia Records: “Karma” and Guilty Pleasure | None published [1][13] |
| 2025 | Tarzana home sold | $4.1 million [2][3] |
Earnings timeline
Her earnings grew in steps: dance TV first, then the bows, then Nickelodeon and touring, and from 2024 a new record label.
| Year | What happened |
|---|---|
| 2013 | Top-five finalist on Abby’s Ultimate Dance Competition [1]. |
| 2015-2016 | Dancer on two seasons of Dance Moms [1]. |
| 2016 | Releases “Boomerang”, later past 1 billion YouTube views, and starts the Claire’s bow line [1]. |
| 2017 | Signs with Nickelodeon [1][5]. |
| 2019 | D.R.E.A.M. The Tour starts on 17 May [10]; TIME reports more than 35 million bows sold [5]. Claire’s recalls a Siwa-branded make-up kit after an FDA warning [1]. |
| 2020 | Buys a house in Tarzana for $3.5 million [2] and is named to the TIME 100 [7]. |
| 2021 | Runner-up on Dancing with the Stars; The J Team premieres on Paramount+ [1][11]. |
| 2022 | Forbes 30 Under 30 [9]; the D.R.E.A.M. tour ends on 12 March [10]. |
| 2024 | After leaving Nickelodeon, releases “Karma” and Guilty Pleasure on Columbia [1][13]. |
| 2025 | Sells the Tarzana house for $4.1 million [2][3], finishes third on Celebrity Big Brother UK [12] and starts the Infinity Heart Tour [1]. |
Property and assets reported
Her only reported asset with a known price is a house in Tarzana, California, which she has since sold.
| Asset | What is reported | Source |
|---|---|---|
| Tarzana, California home (sold) | Bought February 2020 for $3.5 million; listed at $3.99 million; sold February 2025 for $4.1 million | [2][3] |
What could change the number
A published tour gross for the Infinity Heart Tour, or a new yearly earnings list from a business outlet, would change this estimate quickly.
Her sources of income have also shifted. The bow era ran through Nickelodeon and big retail partners [5]; since 2024 she has been a Columbia Records artist making music aimed at older fans [13]. If that pays less than licensing did, today’s net worth could sit below the old $20 million. If the new tour sells well, it could sit above it. We don’t know yet, and we won’t guess.
Related estimates on this site: Logan Paul’s net worth, Jenna Ortega’s net worth and Raye’s net worth.
Questions people ask
What is JoJo Siwa’s net worth?
About $20 million, according to Celebrity Net Worth [2]. Finance Monthly repeated the figure in February 2025 [3]. It is an estimate, not an official number.
How much is JoJo Siwa worth in 2026?
No newer estimate has been published since her February 2025 house sale, so the latest figure is still about $20 million [2].
How did JoJo Siwa make her money?
Mostly from licensed products such as her Claire’s bows, which sold more than 35 million by 2019 [5], plus her Nickelodeon deal, touring, YouTube and TV [1].
How old is JoJo Siwa?
She was born on 19 May 2003 in Omaha, Nebraska, so she is 23 in October 2026 [1].
Is JoJo Siwa still with Nickelodeon?
No. She signed in 2017, and by May 2024 she had parted ways with Nickelodeon and was releasing music on Columbia Records [1][13].
Did JoJo Siwa sell her house?
Yes. She sold her Tarzana, California home for $4.1 million in February 2025, five years after buying it for $3.5 million [2][3].
Was JoJo Siwa on Forbes 30 Under 30?
Yes, on the 2022 Hollywood & Entertainment list [9]. TIME also named her to the TIME 100 in 2020 [7].
Sources
- Wikipedia, “JoJo Siwa”, read 4 October 2026, en.wikipedia.org.
- Celebrity Net Worth, “JoJo Siwa Net Worth”, undated, read 4 October 2026, www.celebritynetworth.com.
- Adam Arnold, Finance Monthly, “JoJo Siwa Earns Big After Selling $4 Million California Home”, 7 February 2025, www.finance-monthly.com.
- Stephanie Harper, Distractify, “JoJo Siwa net worth”, 16 November 2021, www.distractify.com.
- Jamie Lauren Keiles, TIME, “How Child Star JoJo Siwa Built Her Sparkly Empire”, 22 August 2019, time.com.
- TIME, “The 25 Most Influential People on the Internet”, 16 July 2019, time.com.
- TIME, “JoJo Siwa: The 100 Most Influential People of 2020”, 22 September 2020, time.com.
- Megan McCluskey, TIME, “JoJo Siwa Says Today’s Kids Inspire Her to Keep Having Fun”, 23 September 2020, time.com.
- Forbes, JoJo Siwa profile (30 Under 30, 2022), read 4 October 2026, www.forbes.com.
- Wikipedia, “D.R.E.A.M. The Tour”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “The J Team”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “Celebrity Big Brother (British TV series) series 24”, read 4 October 2026, en.wikipedia.org.
- Brittany Spanos, Rolling Stone (Canada), “JoJo Siwa Threatens Release of New Single ‘Choose Ur Fighter'”, 30 May 2024, ca.rollingstone.com.
