The short answer · Estimate
About $150 million
That is the only figure published for Logan Paul’s net worth, and every published version of it leads back to one estimate site, Celebrity Net Worth, last updated 27 August 2026 [1]. Forbes tracks his yearly earnings (about $9.8 million in 2024) but gives no net worth [2]. His money comes from YouTube, boxing, WWE, the drinks brand Prime and a Pokémon card he sold for $16,492,000 [16]. His share of Prime, the asset that matters most, has never been disclosed, so treat the $150 million [1] as an estimate.
Confidence: low. ClutchPoints, Sports Illustrated FanNation, EssentiallySports and Fortune repeat the Celebrity Net Worth number [3][4][5][2], so they are not independent. His Prime stake is unknown, and Prime’s UK company reported turnover down 70.7% in 2024 [9], so a figure set near Prime’s peak may be out of date.
Logan Paul at a glance
Logan Paul is an American YouTuber, podcaster and WWE wrestler, born in 1995 in Westlake, Ohio, who co-founded the drinks brand Prime with KSI [6].
| Full name | Logan Alexander Paul [6] |
|---|---|
| Born | 1 April 1995, Westlake, Ohio, U.S. [6] |
| Age | 31 (October 2026) [6] |
| Nationality | American [6] |
| Occupation | Online personality, influencer, singer, actor, professional wrestler [6] |
| Years active | 2013 to present; WWE in-ring debut 2 April 2021, signed June 2022 [6] |
| Known for | Logan Paul Vlogs (23.6 million subscribers, 6.2 billion views), the Impaulsive podcast, Prime, WWE [6] |
| Businesses | Prime drinks (co-founded January 2022 with KSI), Lunchly snacks (co-founder), Maverick clothing [6] |
| WWE titles | United States Champion (2023-2024); World Tag Team Champion (March 2026) [6] |
| Spouse | Nina Agdal (married 2025) [6] |
How we estimate Logan Paul’s net worth
We estimate it by putting every published figure side by side and tracing each one back to where it came from. For Logan Paul, every figure leads to the same estimate site, and none of them is official.
| Source | What it says | Date |
|---|---|---|
| Celebrity Net Worth [1] | Net worth $150 million | Last updated 27 August 2026 |
| ClutchPoints [3] | Net worth in 2025 is $150 million | 24 February 2025 |
| EssentiallySports [5] | $150 million as of 2025, credited to Celebrity Net Worth | 5 February 2025 |
| Sports Illustrated FanNation [4] | $150 million, credited to Celebrity Net Worth | 6 January 2025 |
| Fortune [2] | $150 million, credited to Celebrity Net Worth; Forbes gives earnings only | 19 November 2024 |
Our method
One number, one origin. EssentiallySports [5], Sports Illustrated FanNation [4] and Fortune [2] credit the $150 million to Celebrity Net Worth [1], and ClutchPoints gives the same figure [3]. That is one estimate, repeated. We don’t widen it into a range, because no published source gives an independent second figure.
Forbes counts earnings, not wealth. Forbes put his 2024 earnings at about $9.8 million, as reported by Fortune [2]. That is a yearly, before-tax figure. Forbes publishes no net worth for him.
Prime is the unknown. Paul co-founded Prime, but no published record shows how much of it he owns [7]. UK filings name Trey Steiger and Max Clemons, each holding 25-50%, as the people controlling its UK arm [8]; Paul is not named. Any nine-figure net worth depends on a stake nobody has published.
What the records do show. The traceable cash events are a $900,000 guaranteed purse in 2019 [10], at least $5 million from the Mayweather exhibition [11], Forbes earnings of at least $12.5 million in 2017 [6] and $9.8 million in 2024 [2], and a $16,492,000 card sale [16]. On their own these support a fortune in the tens of millions, not the $150 million estimate [1].
What we left out. Other net worth figures for him circulate online, but they appear only in search snippets or on copied pages and have no traceable original source, so none is used here.
Costs. Purses, creator earnings and the card sale are gross, before tax, fees and management [1][16]. Gross income is not net worth.
We update this page when a new deal, sale or filing moves the range; the “updated” date changes only then. The same method is used for all our net worth estimates; read how we research.
Where Logan Paul’s money comes from
Logan Paul’s money comes from YouTube and his podcast, boxing, a WWE contract, the drinks brand Prime, merchandise and trading Pokémon cards [6]. Only some of these come with a published figure.
| Income stream | What is reported | Source |
|---|---|---|
| YouTube and creator earnings | Forbes ranked him the fourth-highest-paid YouTuber in 2017, earning at least $12.5 million; Forbes Top Creators 2024 put him at No. 12 with about $9.8 million. | [6][2] |
| Boxing | KSI rematch (9 November 2019): $900,000 guaranteed per fighter, per the California State Athletic Commission. Floyd Mayweather exhibition (6 June 2021, Miami Gardens): a reported $250,000 guarantee plus 10% of pay-per-view, at least $5 million. 2018 amateur KSI fight: purse split 50/50, amounts disputed | [10][11][12][15][13] |
| WWE contract | Signed June 2022; terms not officially disclosed. Reports conflict: a $250,000-a-year first deal and a “$15 million” multi-year deal including bonuses (SI FanNation), or an extension worth “more than $5 million” (ClutchPoints). None confirmed | [6][4][3][1] |
| Prime drinks (co-founder with KSI) | Launched 4 January 2022. Company sales of $250 million in 2022 and $1.2 billion in 2023 (Bloomberg, via Wikipedia). These are the company’s sales, not his income; his stake and payouts are not disclosed | [7] |
| Pokémon card trading | Bought a PSA 10 Pikachu Illustrator in July 2021 for $5,275,000 and sold it at Goldin on 16 February 2026 for $16,492,000. Gross price; fees and tax not reported | [16][1] |
| Impaulsive podcast | Launched 20 November 2018; over 4 million YouTube subscribers. No revenue published | [6] |
| Maverick merchandise | SI FanNation reports sales of “$3 million in three days”, with no date given. Single source; revenue, not profit | [4] |
Celebrity Net Worth’s year-by-year creator figures are $12.5 million (2016), $12 million (2017), $14.5 million (2018), $10 million (2019), $18 million (2021) and $20 million (September 2022 to 2023) [1]. These are estimates from the same site that sets the net worth, all gross and before tax.
The biggest numbers attached to his name belong to Prime, not to him. Wikipedia, citing The Grocer, reports a 71% collapse in Prime’s UK sales in June 2025 [7], in line with the 70.7% fall in turnover in the UK company’s 2024 accounts [9].
Logan Paul’s biggest money moments, and the record behind each number
His biggest money moments are the 2018 and 2019 KSI fights [13][10], the 2021 Mayweather exhibition [11], the Pikachu card he bought in 2021 and sold in 2026 [16], and Prime [7]. Four of the figures below rest on a record: an athletic commission listing [10], two years of UK company accounts [9] and an auction result [16]. The rest are reports or estimates, and Prime’s figures are company sales, not Logan Paul’s income.
| Date | Event | Reported figure | What it is |
|---|---|---|---|
| 25 Aug 2018 | KSI vs Logan Paul (amateur), Manchester Arena | 1.3 million pay-per-view buys at $10; revenue given as $13 million (Celebrity Net Worth) or £13 million (Wikipedia’s KSI page) [13][14][1] | Event revenue, split 50/50; each share disputed. Sources disagree on the currency |
| 9 Nov 2019 | KSI vs Logan Paul II, Staples Center, Los Angeles | $900,000 guaranteed each [10] | Guaranteed purse (California State Athletic Commission); bonuses possible |
| 6 Jun 2021 | Floyd Mayweather exhibition, Miami Gardens | $250,000 guarantee plus 10% of pay-per-view, at least $5 million [11] | Sportico’s pay estimate, on about 1 million buys |
| Jul 2021 | Buys a PSA 10 Pikachu Illustrator card | $5,275,000 (a $1.275 million PSA 9 card plus $4 million cash) [16] | Purchase price: an asset, not income |
| 2022 | Prime’s first year of sales | $250 million [7] | Company sales (Bloomberg, via Wikipedia), not his income |
| 2023 | Prime’s peak year | $1.2 billion global sales; Prime Hydration UK Ltd turnover £112,252,517, profit £3,724,187 [7][9] | Company sales, and the UK company’s own accounts |
| 2024 | Prime UK slump; Forbes Top Creators | UK company turnover £32,888,798 (down 70.7%), profit £312,393; Forbes: Paul earned about $9.8 million [9][2] | UK company accounts; a before-tax personal earnings estimate |
| 16 Feb 2026 | Sells the Pikachu Illustrator at Goldin | $16,492,000 [16][1] | Gross auction price; $11,217,000 above the 2021 price before fees and tax |
Both UK rows come from accounts filed by Prime Hydration UK Ltd [9], a company Paul is not listed as controlling [8]. Its turnover and profit describe the company, not his personal wealth.
Earnings timeline
His earnings grew in steps: YouTube first, then boxing, then Prime and WWE, and most recently a large card sale.
| Year | What happened |
|---|---|
| 2013 | Starts his YouTube career [6]. |
| 2017 | Forbes ranks him the fourth-highest-paid YouTuber, at least $12.5 million [6]. In October he buys a home in Encino, California for $6.55 million, per Celebrity Net Worth [1]. |
| 2018 | On 25 August he fights KSI as an amateur at Manchester Arena: 1.3 million pay-per-view buys at $10, a majority draw [13][14]. The Impaulsive podcast launches on 20 November [6]. |
| 2019 | Professional rematch with KSI in Los Angeles on 9 November, $900,000 guaranteed each [10]; KSI wins by split decision [14]. |
| 2021 | WWE in-ring debut on 2 April [6]. Mayweather exhibition on 6 June, at least $5 million [11]. Buys the Pikachu Illustrator card for $5,275,000 in July [16]. CryptoZoo launches in September [6][17]. |
| 2022 | Prime launches in January and records $250 million in first-year sales [7]. Sells the Encino home for about $7.4 million in April [1]. Signs with WWE in June [6]. |
| 2023 | Prime sales reach $1.2 billion [7]. In January he promises $1.3 million in refunds to CryptoZoo buyers; in February investors file a class-action lawsuit [17]. |
| 2024 | Forbes Top Creators No. 12, about $9.8 million [2]. Prime’s UK company reports turnover down 70.7% [9]. A CryptoZoo buyback begins in January, put at $2.3 million or more by Celebrity Net Worth [17][1]. In June he sues Stephen Findeisen (Coffeezilla) for defamation [17]. |
| 2025 | Marries Nina Agdal [6]. In September he buys a home in Dorado, Puerto Rico for $32.5 million, per Celebrity Net Worth [1]. |
| 2026 | Sells the Pikachu Illustrator at Goldin for $16,492,000 on 16 February [16]. Wins the WWE World Tag Team Championship in March [6]. The defamation suit is settled out of court, terms not public, and dismissed on 15 July [17]. |
Property and assets reported
His reported assets are a home in Puerto Rico, a stake in Prime of unknown size and, until this year, a rare Pokémon card. The home prices come only from Celebrity Net Worth; no deed record or press report confirms them.
| Asset | What is reported | Source |
|---|---|---|
| Home in Dorado, Puerto Rico | Bought September 2025 for $32.5 million (Celebrity Net Worth only) | [1] |
| Former home in Encino, California (sold) | Bought October 2017 for $6.55 million; sold April 2022 for about $7.4 million (Celebrity Net Worth only) | [1] |
| PSA 10 Pikachu Illustrator card (sold) | Bought July 2021 for $5,275,000; sold February 2026 for $16,492,000, gross | [16][1] |
| Stake in Prime | Co-founder with KSI; size of stake not in any published record | [7][8] |
What could change the number
Two things would move this estimate most: a published figure for his Prime stake, and a second net worth estimate that does not copy Celebrity Net Worth.
Prime is the bigger risk. Its UK company’s turnover fell 70.7% in 2024 [9], in line with the 71% collapse that Wikipedia, citing The Grocer, reports from June 2025 [7]. If the $150 million [1] was set near Prime’s peak, the real figure today could be lower. How much lower cannot be known while his share is private.
Other moves push the other way. The February 2026 card sale turned a $5,275,000 purchase into $16,492,000 before fees [16], and he still earns from YouTube, the podcast and WWE [6]. A disclosed WWE contract would also help, since the reported figures conflict [4][3].
Related estimates on this site: Tommy Fury’s net worth, JoJo Siwa’s net worth and Angry Ginge’s net worth.
Questions people ask
How much is Logan Paul worth?
About $150 million, according to Celebrity Net Worth [1]. It is an estimate, not an official number, and Forbes does not publish one [2].
What is Logan Paul’s net worth in 2026?
Celebrity Net Worth puts it at $150 million, last updated on 27 August 2026 [1]. Forbes publishes his yearly earnings, not a net worth figure [2].
What was Logan Paul’s net worth in 2025?
Early-2025 articles from ClutchPoints [3], Sports Illustrated FanNation [4] and EssentiallySports [5] all gave $150 million, each based on Celebrity Net Worth [1].
How much did Logan Paul make from the Floyd Mayweather fight?
Sportico reported a $250,000 guarantee plus 10% of pay-per-view, which came to at least $5 million on about 1 million buys [11][12].
How much did Logan Paul get paid to fight KSI?
For the 2019 professional rematch, the California State Athletic Commission listed a $900,000 guarantee for each fighter [10]. The 2018 amateur fight drew 1.3 million pay-per-view buys, but each fighter’s share is disputed [13].
Does Logan Paul own Prime?
He co-founded Prime with KSI in January 2022, but his stake has not been disclosed [6][7]. UK company records name Trey Steiger and Max Clemons as the people who control Prime’s UK arm [8].
Sources
- Celebrity Net Worth, “Logan Paul Net Worth”, last updated 27 August 2026, read 4 October 2026, www.celebritynetworth.com.
- Jane Thier, Fortune, “Jake and Logan Paul net worth”, 19 November 2024, fortune.com.
- ClutchPoints, “Logan Paul’s net worth in 2025”, 24 February 2025, clutchpoints.com.
- Sports Illustrated (FanNation Wrestling), “Logan Paul Net Worth 2025”, 6 January 2025, www.si.com.
- Sauramita Debbarma, EssentiallySports, “Jake Paul or Logan Paul, Who Is Richer in 2025? Net Worth Compared”, 5 February 2025, www.essentiallysports.com.
- Wikipedia, “Logan Paul”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “Prime (drink)”, read 4 October 2026, en.wikipedia.org.
- Companies House (UK government register), “PRIME HYDRATION UK LTD persons with significant control”, read 4 October 2026, find-and-update.company-information.service.gov.uk.
- Directors of Prime Hydration UK Ltd (signed by Max Clemons), Companies House, “Prime Hydration UK Ltd full accounts made up to 31 December 2024”, signed 16 June 2025, filed 19 June 2025, find-and-update.company-information.service.gov.uk.
- Brent Brookhouse, CBS Sports, “KSI vs. Logan Paul fight purses, salaries: Prize money each fighter on main card will take home”, 10 November 2019, www.cbssports.com.
- Jay Rigdon, Awful Announcing (reporting Sportico), “Floyd Mayweather-Logan Paul exhibition reportedly generated about $50 million in pay-per-view buys”, 10 June 2021, awfulannouncing.com.
- Jason Hall, News Talk 99.5 WRNO / iHeart (reporting Sportico), “Here’s How Much Floyd Mayweather, Logan Paul Made On Boxing Exhibition PPV”, 10 June 2021, wrno.iheart.com.
- Wikipedia, “KSI vs Logan Paul”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “KSI”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “Floyd Mayweather Jr. vs. Logan Paul”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “List of most expensive cards from collectible card games”, read 4 October 2026, en.wikipedia.org.
- Wikipedia, “CryptoZoo”, read 4 October 2026, en.wikipedia.org.
