A great many brands commission promotional items to help spread brand awareness. Here is a guide to some of the most effective – and frequently used – types of promotional items being produced today.
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T-shirts are some of the most popular items of clothing used by brands for promotional purposes. T-shirts have three main things going for them when it comes to promotion. Firstly, they are cheap to make – a must for many companies. Secondly, they have lots of space on them that can be taken up with promotional materials. Finally, T-shirts can be worn by just about anybody – regardless of their gender or build.
2. Water Bottles
Branded water bottles can be immensely effective marketing tools. Water bottles are essential everyday items, promote good health and can be made very sustainably. Water bottles are generally associated with the feeling of satisfaction by users, as they only take them out when they want to have a refreshing sip of H20.
3. Safety And Sporting Gear
Safety and sporting equipment can be highly effective marketing tools because they serve a practical purpose while also promoting a brand. Safety equipment, such as high-visibility jackets and hard hats, serve to protect workers in hazardous environments, and wearing them promotes safety on the job. Sporting equipment, such as running shirts and gym bags, can be used to promote healthy living and an active lifestyle, which aligns with many consumers’ values. These items are also used frequently, which increases brand visibility and exposure to a wide audience. The practicality of these items makes them highly valued by consumers, as they serve a real-world purpose while also promoting a brand. By providing consumers with useful and practical items, businesses can build brand loyalty and foster positive associations with their brands.
The suitability of branded safety and sporting equipment really depends upon the kind of company that intends to commission it. Clever market research can reveal audiences that would make good use of – and be influenced by – branded sporting equipment or safety clothing.
Hoodies, like T-shirts, have a great deal of useful space onto which promotional material can be printed. The hoodie, also known as a hooded sweatshirt, has its roots in medieval Europe, where hooded cloaks were worn for protection from the elements. In the 1930s, Champion introduced the first hooded sweatshirt as sportswear for athletes. The hoodie gained popularity in the 1960s and 1970s as a symbol of counterculture and was embraced by groups such as surfers and skaters. In the 1980s and 1990s, hip-hop culture made the hoodie a fashion statement all over again, and it has since become a staple in casual wear. Today, the hoodie is popular all over the world as a comfortable and practical item of clothing, worn for its warmth, versatility, and style. Despite its humble origins with the serfdom of Europe, the hoodie has become a cultural icon.
The pure utility of hoodies makes them great promotional items. They are, however, a bit more expensive to produce than some of the other items on this list.